About Us

Swanky Rags started in 2006 and after 3 successful years in Broadway Peterborough we needed to expand. So in late 2009 we relocated to a more spacious premises with our own private access, but still in Broadway. Which is where you can find us today, above Letters Estate Agents, opposite The Broadway Theatre.

We offer a unique collection of gowns, they are all very different from the high street. We aim to bring you fresh, new looks each season, with an emphasis on luxurious fabrics, stunning hand bead work and excellent designs, all at surprisingly reasonable prices.

There are always at least 300 dresses in stock all year round, from sizes 0 – 30+ all styles, all colours and a lot more choice than any other local store.

Peterborough ladies – we believe that you deserve to feel amazing in every way and we go the extra mile to make you feel as special as you are 🥰.

Our Prom Promise guarantees that we won’t sell the same dress for the same event, not even in a different colour because we want your look to be truly exclusive to you! We have a 100% success rate and that is our promise to you ❤️

Customers travel to our welcoming little store based in Peterborough from all over , so you Peterborough girls are so very lucky to have such a fabulous dress shop on your door step #shoplocally , but our reputation is such that customers do travel from all over including Milton Keynes , London, Scotland , Ireland as well as closer to Peterborough such as places like Leicestershire, Northamptonshire and Cambridgeshire, including Lincoln , Melton Mowbray, Grantham, Kettering, Spalding, St Neots,Wisbech,March,Kings Lynn and Stamford. We’d love to see you too!

What We Supply:

We are dedicated to supplying Prom Dresses – Ball Gowns – Wedding Dresses – Bridesmaid Dresses – Flower Girl Dresses – Cruise Ship Dresses – Civil Ceremony Dresses  – Special Occasion Dresses – Party Dresses – any gown that are both memorable and dazzling.

Our customers come from all over , we have dressed beautiful ladies from Peterborough , Stamford, Whittlesey, Crowland, Thorney, Wisbech, Kings Lynn, Spalding, Boston, Bourne, Market Deeping infact from every village and every town local to us, but also from as far a field as Wales, Ireland, Scotland and USA.

To complete your outfit we offer accessories which includes matching shoes, handbags, faux furs, wraps, boleros, jewellery and tiaras.


How To Buy

Buying that dress of your dreams just got easier.

Dress range from £75.00 to £250.00:

If the dress is from the shop floor and under £250.00, then a deposit of £75.00 is needed and we will remove that dress off the shop floor and reserve it for you.

Dress range £250.00 and over:

Dresses priced over £250.00 we require 50% of the cost price (that’s half the price of the dress).

To order your dress in a different colour or size, a minimum deposit of 50% of the cost of the dress is required.

Bridal range from £275.00 to £1450.00:

A £100 deposit reserves any Bridal dress we have in the store priced below £275.00. Over £275.00 a cost of 50% of the dress price is the required deposit.

Special orders:

50% of the cost of your wedding dress is all we need to order the dress of your choice in your chosen colour and size.

All deposits are non refundable or transferable to other items.

This guarantees your dress for your function, you can then continue to pay for your dream dress with our Swanky rags special flexi payment plan.

We will assist you in choosing your dream dress in a relaxed and friendly environment and make sure your time spent with us is enjoyable.

We want what is best for you and we promise an honest opinion without pressure. You can expect an extremely warm welcome from a friendly and professional team who really do care about you and will ensure that you look and feel as good as you deserve on your special day. Our caring nature combined with the excellent service we offer to all of our customers is what we believe sets us apart from the rest.

Don’t take our word, come and visit us and see for yourself.